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Kids Help Phone's Indigenous program 'Finding Hope'

On March 5, 2019, Kids Help Phone (KHP) released the 'Finding Hope': Kids Help Phone’s Action Plan for Supporting First Nations, Inuit, and Métis Young People.

In order to help further this plan, Muin Clothing Co. has decided to donate 5% of its TOTAL clothing sales to the 'Finding Hope' program.

This Action Plan is a key outcome of their broader Indigenous Strategy - an essential initiative within their 2017-2021 Strategic Plan and the main pillar under the strategic objective of maximizing access to services for ALL young people in Canada. The Action Plan will encompass all of the ways in which KHP will bring their Indigenous Strategy to life to work with community stakeholders, partners and better support Indigenous young people across Canada. In addition to living with the ongoing effects of colonization, many Indigenous young people, particularly in the north, live in isolation and poverty. This creates both a greater need for and more barriers in accessing KHP services. This Action Plan will not only identify and reduce barriers to access, but it will also support Indigenous economies, make certain that KHP services are equitable, ensure that the KHP brand resonates with Indigenous young people, and support inclusion to strengthen their amazing workforce.

Led by their Indigenous Advisory Council and Deanna Dunham, Manager of Indigenous initiatives, this plan is supported by their internal Indigenous Initiatives Committee. This Action Plan identifies seven ambitious, but achievable goals that will ensure we are doing our very best to support Indigenous young people from coast to coast to coast.

This is a milestone for Kids Help Phone as they continue to commit themselves, each and every day, to doing their very best to support Canada’s original peoples, and Muin Clothing Co. is proud to play a small role in aiding in this large project.

I ask you to visit www.kidshelpphone.ca/findinghope to learn more.

Derek Lewis

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